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  • Arasan Chip Systems Announces Innovative SD 3.0 / eMMC4.4 Card Controller IP
  • Support leading Memory Card interfaces with Arasan's SD 3.0 / eMMC 4.4 IP

    San Jose, California - December 15, 2009 - Arasan Chip Systems, Inc. ("Arasan"), aleading provider of Total Intellectual Property (IP) Core Solutions, announced today theavailability of the Worlds first SD 3.0 / eMMC 4.4 Card Controller IP compliant withthe latest SD Memory v3.0 and Multimedia Card eMMC 4.4 specifications. ArasansCard Controller IP supports transfers up to 104MB/s and incorporates all standardsecurity features.

    The IP supports SD 3.0 which specifies cards with a maximum capacity of up to 2TB andbandwidth that scales up to 104MBps (UHS-I) in this version. This dramatic increase incapacity and bandwidth will enable consumers to store, download and share higherresolution multi-media content using the familiar Secure Digital (SD) card form-factor.Arasans IP also supports eMMC 4.4, which incorporates new security features such asreplay protected memory block, programmable card memory partitions as well as thetraditional password, application based security and secure data erase. Memory carddesigners can use Arasans SD 3. 0 / eMMC 4.4 Card Controller IP to leverage the rapidadvances in NAND Flash technology to bring high performance cards to market. Thesecards enable users to enjoy hours of cutting edge HD multi-media content on devicessuch as mobile phones, camcorders and portable media players.

    Arasans SD 3.0 / eMMC 4.4 Card Controller IP can also be used to securely store bootcode. Being able to boot from this memory simplifies system design while securing theboot code from corruption. With this release, Arasan continues to demonstrate itscommitment to being the first to deliver leading edge SD, eMMC IP cores.

    With the increasing reliance on embedded software for product differentiation, designersare looking for a scalable solution to securely store, boot their system, said PrakashKamath, Vice-President of Engineering at Arasan. Arasans IP enables card designers tointegrate the highest performance memory controller available in the market today toprovide such a secure storage solution.

    Compact and dense storage is an essential part of enabling a rich multi-mediaexperience in consumer electronic devices such as smartphones, mobile internet devices,netbooks, said Somnath Viswanath, Product Marketing Manager at Arasan. IntegratingArasans unique SD 3.0 / eMMC 4.4 Card Controller IP enables designers to offer suchstorage solutions in a familiar SD / eMMC form-factor.

    Arasans SD 3.0 / eMMC 4.4 Card Controller IP has built-in hardware support formultiple data protection schemes such as mechanical switch-based, password, temporaryor permanent write protection. The IP natively supports all SD 3.0 / eMMC 4.4commands. It also incorporates CRC checking to validate transactions on the memorycard bus.

    Arasan provides a Total IP Solution for its SD 3.0 / eMMC 4.4 card controller IP Coreconsisting of RTL core source code, synthesis scripts, verification IP, software stacks,hardware platforms/test environment and documentation all backed by world-classcustomer support.

    About Arasan

    Arasan - Enabling Technology Adoption Through Total IP Solutions - The Bus Stops Here!

    Arasan Chip Systems Inc. (www.arasan.com), based in San Jose, CA, USA, is a worldleadingsupplier of SoC Intellectual Property solutions. Arasan delivers technologyleadingBus IP solutions covering MIPI, SD / SDIO, USB, PCI, Ethernet, MMC, CEATA,CF+, NAND and more, to the global electronics market. Arasans Total SolutionApproach includes RTL IP cores, Verification IP (VIP), Portable Software Drivers /Stacks, Hardware Development Kits, Validation Platforms, Protocol Analyzers andDesign Services. Arasans IP Solutions portfolio enables designers to accelerate theirdevelopment and minimize the risks associated with production of complex system-onchip(SoCs). Arasan provides a competitive advantage through a combination of domainexpertise, silicon proven IP, hardware tools, software stacks and customization services.

    Catch Arasan on Twitter at www.twitter.com/arasan_chip_sys

    For further information please contact:

    Sales Contact
    Richard Timpa
    Arasan Chip Systems, Inc.
    408-282-1600 x104

    PR Contact
    Ursula Hultqvist
    Arasan Chip Systems, Inc.
    408-282-1600 x101



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