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11-27-07

Arasan Joins Chip Estimate's Prime IP Partner Program

Explore Arasan's "Total IP Solution" at ChipEstimate.com

SAN JOSE and CUPERTINO, Calif. - November 27, 2007 Arasan Chip Systems, Inc. ("Arasan") and Chip Estimate Corp. announced today that Arasan has joined the Chip Estimate Prime IP Partner Program. As a Prime IP Partner, Arasan is enabling centralized access to information about the company's intellectual property (IP) cores for the electronic design community. Arasan IP solutions provide designers with an end-to-end solution addressing applications in the computer, telecommunications, networking, consumer electronics, medical & industrial instrumentation, aerospace and automobile markets needing standards based, compliant bus interfaces/controllers and memory controllers.

Being the premiere SDIO IP provider for numerous tier one semiconductor companies, Arasan Chip Systems is now leading the pack with a complete IP solution for the latest Mobile Industry Processor Interface (MIPI) technology - DSI, CSI, SLIMbus, D-PHY and others. MIPI will provide a path for lower cost, increased features and higher reliability in mobile markets such as mobile phones and portable media players. Arasan's portfolio of IP cores provides designers a significant advantage to completing their SoCs and getting into market quickly.

ChipEstimate.com was launched in 2005 to provide comprehensive chip planning capabilities to the electronics and semiconductor community. In addition to the comprehensive IP catalog, designers can use the InCyte software available through the website to plan their next chips and explore die size, power, leakage and cost tradeoffs. Arasan IP can now be searched for and considered in chip estimations though the portal.

"Arasan is excited to be part of the Chip Estimate IP Partner Program," commented Kevin K. Yee, Vice President of Marketing at Arasan. "By partnering with ChipEstimate.com the design community now has a fast and easy way to quickly see and evaluate the advantages the Arasan "Total IP Solution" has to offer in developing their next SoC."

"The addition of the Arasan IP addresses designers need for leading edge IP technology like MIPI to address hot markets like the mobile phone," commented Sean O'Kane, Vice President of Business Development for Chip Estimate. "We are pleased to announce the addition of Arasan to the Chip Estimate Prime IP Partner Program."

A complete list of Chip Estimate IP partners can be seen at http://www.chipestimate.com/vendorlist.php.

About Arasan
Arasan Chip Systems, Inc. based in San Jose, CA, USA, is a world leading supplier of SDIO IP and the "Total IP Solution" ranging from Intellectual Property (IP), Verification IP (VIP), Hardware Development Kits, Validation Platforms, Software Drivers / Stacks, and Design Services. Arasan delivers technology-leading IP solutions like MIPI, SD / SDIO, USB, PCI, Ethernet, MMC, CE-ATA, CF+, NAND and more, to the global market. Arasan's goal is to enable designers to accelerate their development and simplify their production of complex system-on-chip (SoCs). Arasan provides a competitive advantage through a combination of domain expertise, silicon proven IP, hardware / software tools, and customized service...the "Total IP Solution". Visit: www.arasan.com for more product information.

Arasan, and the Arasan Logo, are trademarks or trademarks of Arasan. SDIO, CE-ATA, USB, PCI, MMCA, MIPI, are all trademarks of their respective organizations.


About Chip Estimate Corporation
Chip Estimate Corporation is an EDA company that delivers streamlined access to integrated chip project planning solutions. The company develops and markets the InCyte chip estimation systems, into which it integrates IP and manufacturing process models for the most accurate chip estimation possible. InCyte Enterprise(tm) is recipient of a 2007 International Engineering Consortium DesignVision Award. Chip Estimate partners with leading IP vendors and semiconductor manufacturers who share our mission of early and accurate chip planning for our mutual customers' ultimate design success. Since the 2005 launch of ChipEstimate.com, over 10,000 users have performed over 50,000 chip estimations with InCyte. The company is headquartered at 10050 North Wolfe Road, Suite SW1-266, Cupertino, Calif. Telephone: 408 255 0444. Facsimile: 408 255 0344. Email: info@chipestimate.com. Website: www.ChipEstimate.com.

The company is headquartered at 10050 North Wolfe Road, Suite SW1-266, Cupertino, Calif. Telephone: 408 255 0444. Facsimile: 408 255 0344. Email: info@chipestimate.com. Website: http://www.ChipEstimate.com.

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Arasan Press Contact:
Kevin K. Yee
Cain Communications
+1 408 282 1600 x109
kevin@arasan.com

Chip Estimate Media Contact:
Georgia Marszalek
ValleyPR for Chip Estimate Corp
Office: +1 650 345 7477
Georgia@ValleyPR.com

InCyte and ChipEstimate.com are registered trademarks of Chip Estimate Corporation. Chip Estimate Corporation acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
COPYRIGHT © 2007, CHIP ESTIMATE CORP. ALL RIGHTS RESERVED.