Ann Keffer is the Director of Outbound Marketing for Cadence Verification IP (VIP). She is responsible for leading outbound marketing activities for Cadence VIP around the world. Ann received her undergraduate degree in computer science and mathematics and started her career as a software developer. After a few years, she moved into application engineering, then product marketing and finally marketing management. She has since led worldwide marketing for companies in the automation and robotics industry. She joined Cadence April of 2016. When Ann isn’t dreaming up innovative ways of reaching customers, she can be found running, sculpting and spending time with her family.