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Synopsys delivers semiconductor design software, intellectual property (IP), design for manufacturing (DFM) solutions and professional services that companies use to design systems-on-chips (SoCs) and electronic systems. The company's products enable semiconductor, computer, communications, consumer electronics and other companies that develop electronic products to improve performance, increase productivity and achieve predictable success from systems to silicon

700 East Middlefield Road
Mountain View, CA 94043-4033
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About the Author

Rich Collins

Rich Collins is the product marketing manager for IP Subsystems at Synopsys. In this role, he is responsible for developing strategies and positioning for market penetration and growth of ARC processors and ARC-based subsystems within the DesignWare IP portfolio. Mr. Collins is an industry veteran with over 20 years of experience in embedded semiconductor R&D, product marketing and business development. Before joining Synopsys, he spent 17 years at Motorola/Freescale, where he held several technical and managerial roles within CPU, IP and SoC design and marketing teams across the company. Mr. Collins holds an MBA from Duke University's Fuqua School of Business as well as a BSE in Electrical Engineering from Duke University, where he also majored in Computer Science and Spanish.